Operating a wholesale business can be highly lucrative and rewarding. However, when you’re just getting started, it’s essential to carefully consider the products you sell. These products may be toys like gel gun or cars, for skin care, or clothing. The great news is that there are numerous profitable wholesale business options available. Studying the most profitable product types can assist you in deciding on a few crucial business decisions and developing a revenue-generating model.
Keep in mind that this is not an extensive list of the wholesale products you can sell. However, the following categories have historically performed well and keep providing optimistic prospects and high-demand products.
List of Best Items for Wholesaling
- Food and Groceries
It may come as a surprise that food, beverages, and groceries are also sold in bulk. Numerous food and beverage wholesale items are shelf-stable, making them easier to store, package, and ship. A shelf-stable product is one that can be stored without refrigeration or moisture control for months, if not years. Seafood, dairy, and meat are examples of perishable wholesale food items.
- Garments, Jewelry, and Shoes
The majority of wholesale markets have low entry costs, but this is especially true for clothing. It is common to find pants, shoes, underwear, shirts, and socks for less than $5 per item.
As it turns out, becoming a reseller of wholesale clothing and shoes is challenging. There are already hundreds of millions of products in the global clothing market; many brands do not want wholesalers to contribute to this situation. Before beginning, you should always consider conducting research and reading the brands’ selling restrictions.
- Books, Periodicals, Comics, and Printed Materials
Comics, print media, and books are among the easiest wholesale products to sell. Due to the low prices, widespread availability, and universal appeal of books, you do not require a substantial amount of capital to get started.
There are plenty of online wholesalers of print media from which to choose. Before making a purchase, ensure you are aware of any retailer’s reseller rights, minimum order quantities (MOQ), and restrictions.
- Outdoor Equipment, Toys, and Merchandise
Who wouldn’t want to enjoy themselves in the sun? As a wholesaler of outdoor goods, there are numerous opportunities for business development.
As with sports equipment, outdoor products experience seasonal sales peaks; therefore, you should account for them in your forecasts. It is prudent to develop a sales strategy well in advance of the warm seasons to stay ahead of the competition.
- Children’s Toys, Games, and Products
Every day, approximately 385,000 babies are born, so there will always be demand for children’s products. Games, toys, books, and other items are readily available from wholesale suppliers.
- Electronics, Digital Accessories, and Gadgets
As more consumers embrace electronic technology and digital entertainment, the demand for accessories is increasing. You can enter the wholesale market with low costs and generate substantial profits through diligence and concentration. Consider that many suppliers of electronics have licensing agreements or sales restrictions. It is always in your best interest to research applicable business laws.
- Gifts, Holiday Merchandise, and Home Decor
Do you take pleasure in selling home accessories, gifts, and decorations? This is a substantial segment of the wholesale market that continues to expand. Between retail stores, gift shops, and mom-and-pop shops, there are numerous opportunities for product placement.
Seeing the Big Picture
While all of these products are viable direct-to-consumer (DTC) options, several of them can also be used to create more comprehensive products for your company. You’ll have a more effective wholesale marketing plan and strategy if you identify wholesale products that align with your business.
Always use a reasonable wholesale price for all the products you sell to consumers and businesses. Strategic costing is tightly linked to fill rate, which allows you to consistently satisfy customers. Using our wholesale management guide, continue to fine-tune the specifics for long-term success in wholesale.
