How to choose a logo color

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logo color

When choosing a logo color for your brand, it is important to consider the psychology behind colors and understand how they can affect how people view your business. This is why it’s important to take time and analyze all options before settling on the right one. Here are some tips and considerations to keep in mind when making your decision.

1.    Analyze Your Brand Values

Before you even think about picking a logo color, make sure you have an understanding of the values of your brand. Conduct research into what kind of message you want to convey with your design and use this as basis for evaluating potential colors; take into consideration industry specific norms as well as personal preferences when making decisions.

2 . Research Color Psychology

Colors are more than just aesthetically pleasing visuals; studies show that certain hues evoke specific emotions in people which should be taken into account when selecting logo colors For example red often associated with passion aggression strength whereas blue commonly associated with wisdom peace trustworthiness etc Therefore research extensively into possible connections between color psychology potential customers etc so appropriate decisions can be made based on desired outcome.

3 . Select Appropriate Shades

After choosing the right hues or mixture of them focus on selecting shades that complement respective manifestations properly For example softer tones may be preferred over bolder ones if peaceful calming ambience sought while brighter deeper tints could be used if passionate energetic environment desired Additionally muted neutrals like black white gray can also be used if subtle corporate elegant look required.

4 . Consider Secondary Colors

Don’t forget about secondary colors; small accents highlighting specific elements within primary color schemes may help bring balance add depth draw attention to particular aspects etc Also consider using gradients textures patterns which may provide uniqueness personality without compromising overall aesthetic feel Finally don’t forget about typography as well which should always be taken into account when creating logos.

5 . Run Tests

Take advantage of online testing platforms such as Adobe Color CC or Coolors to experiment with different possibilities until ultimately settle on best version Test final design variations on different backgrounds sizes etc Also make sure readability remains intact when scaling up down otherwise those key elements could end up getting lost in translation.

6 . Refine & Finalize Last Step

Once final version achieved review again one last time ensure everything meets expectations won’t regret later Spend some time also comparing existing symbols shapes against each other refine substituting where necessary until perfect harmony achieved It takes patience high attention detail but result will be worth efforts! Make sure download final versions ready uploading whenever needed Afterwards congratulations – new logo designed!

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About the Author: Micky Aron

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